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Social media in job search | How they can help (or hurt) you

It is a mistake to see Facebook and Twitter only as tools for gossip. Learn how to use social media in job search.

Many people do not understand the role of social media in job search and see them just as a way to find old friends and gossip. This is a big mistake.

The role of social media in job search is major than many people think. They can be a path for new job opportunities, or a predictable disaster for your professional life. In fact, half of all job seekers are active on social networking sites and more than a third of all employers use them in the hiring process. A reason to be careful about what you write on the internet.

The importance of LinkedIn in job searching is a fact, but filling all profile fields is not sufficient. Actually, to attract head-hunters you need an active and content-rich profile, where you share relevant articles about your area of interest and express your opinion on hot topics. Your profile has to be different from the others, has to be appealing and let you to be remembered. Possibly in the right way. Do not accept every contact request, because employers look also at your network. Use proper language and do not be insulting; make sure to use grammar and syntax correctly.

Although it can be scary, job seekers do not look only at your professional profile on LinkedIn. They want to understand who you are, if you are a serious person and if you have potentially dangerous ideas or habits. Make your Facebook profile private, if you think there is something embarrassing on it. Facebook allows you to choose privacy options for every post: choose public view only for posts that could give a positive and professional image of you. Do not share embarrassing or compromising photos, even though they are visible only for friends: Facebook allows them to share friends’ private posts, so embarrassing photos could become public anyway.

Twitter is public of default, but you can choose to make your account private, so that who wants see your tweets has to ask for your friendship. No one can see your answers if they are not your friend; no one can share your tweets; no one can search your tweets. The best matter about Twitter is to use it to engage with prospective employers: making your profile private would prevent it, though. Maybe the best choice is to post with attention, instead of locking down your account. Twitter allows you to use keywords and hashtags that other professionals in your field follow. You can approach influencers by replying to their tweets, commenting and sharing. Twitter is a great social media in job search, but you have to know how to use it.

Google+ is not very popular, but it is Google’s social network and it could be useful if you want to be found on search engines.

Looking after several social media in job search is a full time task and you may need to wait long for some good results. Buffer is a free tool that allows you to schedule posts for your Facebook, Twitter and LinkedIn accounts. It will help you to have always-updated accounts working only once or twice per week, leaving you only the PR work.

21 luglio 2015

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