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Digital Learning | Communication Plan and Strategy

Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, …

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Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. The lesson focuses on key messages, attributes, schedules and feedbacks of the communication plan. Why do we prepare a comunication plan? Focusing on the secrets to determinate a goal, identifying the target audience, determinating the resources, identifying the key messages, determinating the communication channels, remembering evaluation and budgeting.

 

 

Programme:

 

The importance of briefings

Brand and market inside strategy and planning, management and control, return and valuation

SWOT analysis

Communication plan strategy

Project work

Recensioni del Corso

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